Social Media Marketing
Fewer channels, published consistently.
Most business social accounts do not fail because the content was bad. They fail because posting stopped in week six. We build the operating system — calendar, approvals, batch production, scheduling — so publishing survives a busy quarter, and we report against pipeline rather than follower counts.
What you end up with
- A publishing cadence that survives a busy quarter
- Approvals running through a workflow, not a group chat
- Paid and organic reported side by side, in one place
- Attribution to enquiries via UTM discipline and CRM, not impressions
Scope
What the engagement covers.
Platforms & tooling
- Meta Business Suite
- Buffer
- Metricool
- Sprout Social
- Hootsuite
- Later
- Canva
- GA4
- 01
Channel strategy and audit
An honest read on where your buyers actually are. For most B2B that is LinkedIn plus one other — we would rather you post well on two channels than badly on five.
- 02
Content operations
An editorial calendar, batch production days, and a review workflow that does not depend on chasing an approval through a group chat. This is the part that determines whether it lasts.
- 03
Scheduling and publishing stack
Buffer for small teams, Metricool where organic and paid reporting need to sit together, Sprout Social when social is part of customer support, Hootsuite where enterprise governance and listening are the requirement.
- 04
Paid social
LinkedIn Campaign Manager and Meta Ads with proper conversion tracking, audience testing and a planned spend cadence — not a boosted post and a hope.
- 05
Community management and listening
Response guidelines with target times, an escalation path for complaints, and monitoring for brand and competitor mentions worth acting on.
- 06
Reporting tied to pipeline
UTM discipline and CRM attribution, so you can see which channel produced enquiries instead of receiving a monthly slide of impressions nobody can act on.
How it runs
Four phases, agreed before we start.
- 01
Assess
Output: environment map, risk list, fixed-price proposal.
- 02
Plan
Output: runbook, comms templates, rollback criteria.
- 03
Execute
Output: live status channel, step-by-step verification log.
- 04
Support
Output: reconciliation report, documentation, handover session.
Questions
About social media marketing.
Do you write the content, or do we?
Either. Some clients want the whole programme run; others want the calendar, the templates and the workflow, then write it themselves because the expertise is internal. The second option is cheaper and often better — we will say when we think it applies.
How many channels should we be on?
Fewer than you are on now, most likely. Two channels posted to consistently beat five that go quiet, and consistency is the variable that actually correlates with results.
How do you prove it is working?
UTM tagging on everything and attribution through your CRM, so reporting shows enquiries and influenced pipeline. Reach and engagement are diagnostics, not results.
Can this run alongside our email marketing?
It should. The same content calendar feeds both, and social is usually where the list gets built in the first place. We normally scope the two together for that reason.
Also from Queue Bytes
Other things we do.
Email Migration
Move mail, calendars and contacts without losing a message.
ExploreManaged IT Support
A help desk that answers, plus the maintenance behind it.
ExploreMicrosoft 365 Deployment & Audits
Deploy it properly, then prove the tenant is actually secure.
ExploreGoogle Workspace
Deployment, hardening, and moves in either direction.
ExploreTalk to someone who has done social media marketing before.
A short call to understand the environment, then discovery if it looks like a fit. You will get a written proposal either way.